How to build a website

Just was working for my friends organisation website, n just thought whether building a website will really help,Will local advertising help our small business grow? What is the first think we always tend to do , if we dont know about a company or organisation, we just search it on the google..yeah...thus , the answer is Yes...indeed..To be more precise,the local advertising could be segregated into two: online strategies and offline strategies. However, here we plan to focus on on-line marketing strategies. In this fast-changing business environment, it is worth noting that small business are closing down at a rapid pace because of their inability to market their products successfully in the local markets. And, it is also extremely important that small business get new clients, while sustaining the current customers as well.

Launching a good website is one of the most popular medium to attract attention. Visitors prefer clutter-free and user-friendly websites with adequate information on product and services. Here’s a to-do list you could use:

1] Landing Page- Introduce a landing page with clear information on product and services. However, catchy one-liners are one of the best ways to attract traffic.

2] Sales Page – About 400 to 500 words is more than enough. Don’t go overboard. Explain in detail the benefits and features of the product.

3] Privacy Policy Page: A page completely devoted to privacy policy will help build confidence in the visitor. Another important aspect being search engines associate themselves with those websites that have a privacy policy in place. This would help build credibility in the marketplace.

4] Purchase Agreement: Incorporate a page on purchase agreement. This is important considering the local customers should be aware of it. And this helps build a considerable reputation in the marketplace. People would start acknowledging the fact that you are doing a genuine business.

5] Contact Page: If you’re principal area of operations is the domestic market, then your customers might intend to visit your office and may even drive to your office to buy products directly.

Also, now you can increase your visitors by having them connect to you through social networling sites like twitter facebook etc.

Websites help local businessmen thrive and prosper, regardless of the fact that whether recession exists or not. However, do remember , the most appealn gthing is that on-line advertisements are low-cost. It helps in having a greener bottom line. You might take the help of on-line marketing agencies. But ensure that you adhere to this basic to-do list while building your website.
But Dont forgetten the importance of SEO. ie search Engine optimization, how fancy or well build your website can be, but it should be well optimized...SEO helps to increase the visibility of the site on internet arena,...Thus, while building a web site do remenber some useful things..as website is not about placing of text & some images on web page..its how you present/market your organization on a first go....