Pages

Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Tuesday, December 29, 2009

How to build a website

Just was working for my friends organisation website, n just thought whether building a website will really help,Will local advertising help our small business grow? What is the first think we always tend to do , if we dont know about a company or organisation, we just search it on the google..yeah...thus , the answer is Yes...indeed..To be more precise,the local advertising could be segregated into two: online strategies and offline strategies. However, here we plan to focus on on-line marketing strategies. In this fast-changing business environment, it is worth noting that small business are closing down at a rapid pace because of their inability to market their products successfully in the local markets. And, it is also extremely important that small business get new clients, while sustaining the current customers as well.

Launching a good website is one of the most popular medium to attract attention. Visitors prefer clutter-free and user-friendly websites with adequate information on product and services. Here’s a to-do list you could use:

1] Landing Page- Introduce a landing page with clear information on product and services. However, catchy one-liners are one of the best ways to attract traffic.

2] Sales Page – About 400 to 500 words is more than enough. Don’t go overboard. Explain in detail the benefits and features of the product.

3] Privacy Policy Page: A page completely devoted to privacy policy will help build confidence in the visitor. Another important aspect being search engines associate themselves with those websites that have a privacy policy in place. This would help build credibility in the marketplace.

4] Purchase Agreement: Incorporate a page on purchase agreement. This is important considering the local customers should be aware of it. And this helps build a considerable reputation in the marketplace. People would start acknowledging the fact that you are doing a genuine business.

5] Contact Page: If you’re principal area of operations is the domestic market, then your customers might intend to visit your office and may even drive to your office to buy products directly.

Also, now you can increase your visitors by having them connect to you through social networling sites like twitter facebook etc.

Websites help local businessmen thrive and prosper, regardless of the fact that whether recession exists or not. However, do remember , the most appealn gthing is that on-line advertisements are low-cost. It helps in having a greener bottom line. You might take the help of on-line marketing agencies. But ensure that you adhere to this basic to-do list while building your website.
But Dont forgetten the importance of SEO. ie search Engine optimization, how fancy or well build your website can be, but it should be well optimized...SEO helps to increase the visibility of the site on internet arena,...Thus, while building a web site do remenber some useful things..as website is not about placing of text & some images on web page..its how you present/market your organization on a first go....
Friday, December 18, 2009

All About Blogging...

Its a better option to increase your presence over internet.Blogging provides us a way to express our views & also have a discussion.
Now we can call the blogging as the heart of internet. Some companies like Google are providing free blogs. Setting up a blog is very simple now. We have to update only our blog on regular basis. Balance the all things taken care by these services like, problems, Servers etc.

As I m being asked how to manage & maintain the blog..here are n some basic tips to maintain and enhance our blog. I am going to share these tips with all of you here.

1. SEO : Most important, make the blog search engine optimised (SEO). Like making our title search engine friendly, that can be searched better in search engines. Then enrich our blog with the keywords. Keywords are helpful in increasing of our blog traffic. The increased traffic will automatically increase our blog’s profitability.

2. I found many of the bloggers not using feedbacks and comments in their blogs. In case you have maximum of traffic you need is ok, but if we have little traffic then we can take care of our reads by asking them for feedbacks. Feedbacks and comments will help us to improve our blogs and this will also increase our knowledge.


3. Link exchange with others will also increase our traffic. Search for the people who are interested to link exchange with you or ask others to offer a link exchange with you.
4. If you have more than one blog then link to each others. This will improve your search engine crawl and other blog may be the good source of the increasing traffic.

5. Update it regularly, Not updating our blogs regularly is the biggest draw back. This will make our blog dead after some time. So update your blogs on regular basis as the time you get. Your reads will know the time when you are updating your blog as per your previous entries.If we update our blog on regular basis then the search engine spiders will list our blog in the regularly updating blogs list. This will help more to us.

6. Link to your own blog posts on the topic as you have written in previous. This will help you readers to read what you have written in previous.

7. Write About your Own About Me Page. Who Are You, What are your Dreams, From Where Are You.

8. Provide your Readers Direct Contact to you’re by using some kind of online contact me forms or giving your mail id on your blog posts

9. Quality Matters Quantity Doesn't

10. Never be A Spammer. Don’t use Groups to send your Blog Links. Use your Blog URL As the signature in your email and forums

so, keep blogging...